Castleman and Podrazik present a sweeping season-by-season survey, capturing the essence of television from its inception to the present. The authors have dug through mounds of obscure facts, offbeat anecdotes, and the complicated network strategies that have made television a multibillion-dollar industry. By presenting every prime-time schedule, season by season, from the fall of 1944, Watching TV provides a fascinating history of how the personalities, popular shows, and coverage of key events have evolved during the past six decades. Full of facts, firsts, insights, and exploits, as well as rare and memorable photographs, Watching TV is the standard history of American television. This expanded edition includes thorough coverage up to the 2009–10 television season.